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The Northern Difference - Our Vision, Purpose, Core Values & Guiding Principles

Updated: Jan 15, 2022


To Be the Best in Class in Our Industry


To simplify the complicated. We start by listening and then personalize each experience. We are client educators of insurance & benefit services,

and a resource for risk management solutions.

Core Values


Our conduct will always reflect that of the highest standards. We keep our promises, stay true to our commitments, and earn trust through our honesty.


We embrace our Corporate Social Responsibility as an organization. Our engaged team is doing their part to improve our local and regional community through risk transfer, volunteer engagement, and philanthropy.


We are responsive, empathetic, direct, and thoughtful in both our communication and commitment to listening. We trust each other – honor and value differing views – and know that there are always two sides to every story. We are a strong team because we respect, trust and care for each other.

Guiding Principles

For Our Clients:

We are progressive in how we promote technology and thought processes, proactively analyzing and introducing new products and services. Our team approach embraces that two minds are better than one and our clients benefit from our depth of experience. Education is vital and we financially support and recognize the importance of developing our team to deeply understand insurance products, risk management and benefit services; a commitment that benefits both the employee earning a designation and the client working with a knowledgeable and experienced employee. We share a genuine desire to help each other and our clients as we believe insurance, risk management and benefit services as vehicles to strengthen our community.

For Our Team:

We honor and reward our team members by sharing profits and positive feedback broadly, we appreciate what we each bring to the table. Our 90+ year old culture includes financial, emotional and physical wellness and open communication where learning how to have a tough conversation with a positive outcome is woven into the fabric of our culture (and is an integral part of our first week experience). As a fun, family-oriented place to work we offer perks as an added value to employees and recognize that each team member is part of the Northern family.

I am extremely proud of our team, strategic plan and creative approach to problem solving. At Northern Insuring Agency we don’t “sell” insurance, we are educators about insurance and risk managers for the middle market clients we represent.


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